Visionary fundraisers know that telling the truth makes people free, but first, it makes them miserable. This is where story comes in. Storytelling takes a gentler approach and minimizes potential resistance.
This is why one of the most revered teachers in the world said he used story:
That's why I tell stories: to create readiness, to nudge the people toward receptive insight. - Matthew 13:13 - MSG
All Jesus did that day was tell stories—a long storytelling afternoon. - Matthew 13:34 MSG
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