Each year as I receive contribution statements from the charities that I supported in the previous year, I am always surprised.
As I open them, I am shocked that some are naked.
A naked contribution statement is a printed statement of the donor's gifts for the previous year without any kind of thanks or mention of the nonprofit's "big story.”
Naked contribution statements point to an overall lack of appreciation for a donor's giving and hinder the size of their next gifts. With a little effort, a short letter along with the donor's giving history for the year that includes the organization's "big story" can make a big difference in future donations.
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